Users will soon have a new feature that permits them to reduce the amount of artificial intelligence-produced media appearing in their timelines. This step comes as the company revealed that it now features in excess of 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global rollout. This shift coincides with a increase in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising content creators on another major platform only show AI-generated videos. A large amount of this output is classified as low-quality AI content, a label for substandard, mass-produced content that is frequently nonsensical or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, ranging from AI artwork to informative clips, and we aim to provide users the option to adjust the amount of that, according to their own choices,” stated a company executive.
Volume and Proportions
TikTok shared that there are presently 1.3 billion videos on its service labeled as AI-generated. In total, in excess of 100 mn pieces of content are uploaded to the service each day, making clips made by AI a minor part of its complete catalog.
User Control Features
Members will be able to decrease or raise the amount of AI content they see by accessing the topic control option in the platform and picking the AI content topic. Other topics that are already be modified under the setting cover news, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines oblige creators to label convincing artificially created content, and it bans malicious deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be taken down under its community policies.
Additionally, the service will henceforth attach an artificially created watermark to content made using its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is also establishing a $2 million AI literacy fund for experts and institutions to produce educational content about ethical AI use. This project will support non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during debate over intentions to make redundant numerous safety staff in the UK. TikTok is set to cut 439 jobs in its content moderation team in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive explained that people-led review would continue to be important, but AI can shield workers by eliminating the most distressing content ahead of it gets reviewed by people. The company reported a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
